Hurricane season is here. These harsh weather events can produce devastating high-speed winds, torrential rains, and microbursts, and can bring your business to a grinding halt. To address the threat of hurricanes, your company should have an effective hurricane disaster recovery policy in place. What is a hurricane disaster recovery plan? A hurricane disaster recovery […]
Is your business prepared for hurricanes?
The benefits of virtual reality to your business
Business owners are always looking for ways to improve their operations and bottom line. One way to do this is to make use of virtual reality (VR). If you’re on the fence about investing in VR, read on to learn more about this cutting-edge technology and its business benefits. Take customers on an adventure If […]
Don’t be caught napping with your email security
Did you know that somewhere around 75% of security compromises (some reports say up to 94%) occur via the email vector? Simply put, between seven and nine malware attacks out of every 10 will target your email. Worried? You should be, if you haven’t taken the necessary precautions to protect your personal and business data […]
Top 5 benefits of marketing automation
Small- and medium-sized businesses (SMBs) today are embracing automation to streamline their processes. Marketing, in particular, involves many processes that are perfect candidates for automation. Here are five compelling reasons why SMBs should consider marketing automation solutions. 1. Automatic follow-ups Keeping in touch over the phone can be tough if both parties are always busy, […]
Keep your data safe with these backup solutions
Data is an integral part of your business. You use it to build marketing strategies, forge customer relationships, and much more. Losing important client and company information can be harmful to the health of your business. Here are backup solutions you should implement to ensure the safety of your data. Tape drives Tape drives are […]
The benefits of email automation
Many businesses rely on email marketing campaigns to gather leads and stay in touch with existing customers. To successfully run such campaigns, they must ensure that their emails are relevant and reach the correct audience at the right time. An efficient way to ensure this is to leverage email automation. What is email automation? Email […]
Engaging customers through video content
Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot. In this blog post, […]
How to securely and effectively collect customer data
Customer data is one of the most valuable resources in business today. It helps companies better understand their clients’ needs and interests. However, before companies collect, use, and generate revenue from customer data, they must ensure compliance with data protection laws. Keep in mind these data collection tips to avoid legal fines and penalties. 1. […]
Is your data’s ‘armour’ as impenetrable as you think?
As mentioned in previous Castlerock newsletters, the Covid era has seen a rapid shift in the way companies manage their day-to-day operations. One of these ‘pivots’ has been the moving of data into cloud-based applications in the assumption that this vital intellectual business property is protected, no matter what.
How does the cloud support business continuity?
Having a business continuity plan ensures that you have constant access to your business’s data, even when a disaster strikes your locale. Understandably, your choice of backup storage media will be critical to the success of such a plan. In this blog, we’ll discuss why the cloud is the ideal place to keep your company’s […]